About
SwipeSimple, a company traditionally focusing on mobile payment solutions built for small merchants wanted to add a countertop solution for retail merchants to their product suite.
Target Audience
• Owners or employees that operate within a physical retail space, and needs to ring up customers in a simple and intuitive way
• Does not have an excessive number of inventory, but will like to categorize them in unique groups
• Needs the ability to apply discounts
• Targets mainly small businesses in the general retail, food and beverage, and beauty industries
The Objectives
• Design a checkout flow that takes into consideration of edge cases but yet simple enough for less tech savvy users
• Create easy item, categories, discount creation and management processes
• Achieve user-friendly checkout process that weaves multiple processes into one
• Design them in a way that end-merchants are used to
The scope
Main stakeholder for the entire product life cycle. Behind the scenes included defining most profitable target markets and analysis, user definitions, analyzing interview responses, creating multi-user flows, wire framing, iterations, creating branding and visual assets, and all product marketing initiatives
The outcome
Created a countertop point-of-sale solution that combines a payment terminal and cash register built for small businesses. This is a new product line which helped the company enter point-of-sale space. Existing solutions in the market included Square, CloverGo, ShopKeep.
The Date
Apr 2018
Sample Checkout Flow
Proposed Item and Category Creation
Proposed Transaction History
